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Aretha Now (2LP)Aretha Franklin had some modest success as a singer of standards and torch songs, during her tenure with Columbia Records in the early and mid '60s, but it wasn't until she signed with Atlantic Records in 1967 that she found her true voice, becoming, in essence, the Aretha Franklin the world came to love the Queen of Soul! 1968 was a watershed year for Franklin. In January, she released Lady Soul, one of her finest and most popular albums a No. 2
Aretha Franklin had some modest success as a singer of standards and torch songs, during her tenure with Columbia Records in the early- and mid-'60s, but it wasn't until she signed with Atlantic Records in 1967 that she found her true voice, becoming, in essence, the Aretha Franklin the world came to love — the Queen of Soul! 1968 was a watershed year for Franklin. In January, she released Lady Soul, one of her finest and most popular albums — a No. 2 record that featured her take on Carole King's "(You Make Me Feel Like a) Natural Woman" and the immortal "Chain of Fools." She closed out the year with her first live album, Aretha In Paris, performing some of her best Atlantic material in a concert setting. Sandwiched between those two records was Aretha Now, a continuation of the great, grooving R&B she'd made her own since signing with Atlantic. Side One is a flat-out classic. It starts with "Think," the timeless empowerment anthem, with its gospel call and response and "Freedom!" refrain-truly one of the '60s great soul songs. A reinvention of the Bacharach/David hit "I Say a Little Prayer" follows, as Franklin both leads and yields to the Sweet Inspirations, whose harmonies define this new version of the Dionne Warwick hit. A slinky take on "See Saw" leads into Franklin's brassy cover of "The Night Time is the Right Time," taking the sweaty Nappy Brown/Ray Charles bedroom come-on to church, as only Franklin could do it. She also takes a spritely stroll through Sam Cooke's "You Send Me," ending the side on a romantic high. Take a breath before flipping over to Side Two — you're going to need it, not just to recover from the string of knockouts on Side One, but also to marshal the energy you'll need to dance through the up-tempo stunners to come. Roger Hawkins' drums are the first thing you hear when the needle hits the groove-the count in to "You're a Sweet, Sweet Man," which gets the head bobbing. By the time Franklin sprints through the Clyde Otis tune "A Change," you'll be shimmying across whatever floor you happen to be standing on. It all leads up to the album closer, the simmering "I Can't See Myself Leaving You," an R&B chart smash with an understated vocal that should be considered among Franklin's finest performances. Aretha Now was a hit album in its own right, but it's sometimes overlooked, standing as it does in the shadow of Lady Soul. Still, Aretha Now is an effortless-sounding showcase of her range and versatility; portraying her talent for not only elevating any song she sang, but to make it completely hers in such a way that it's impossible to imagine anyone else singing it. This definitive deluxe 180-gram 45 RPM 2LP Analogue Productions (Atlantic 75 Series) reissue of Aretha Now , is mastered by Kevin Gray at Cohearent Audio from the original master tape, and is pressed on 180-gram double LP at Quality Record Pressings. Housed in a tip-on old style gatefold double pocket jacket by Stoughton Printing.Shipping Notes
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★★★★★ 4
Nice scent
Scent: Baobab & Rosehip, Size: 12 Fl Oz (Pack of 1)
I buy this for my curly haired 3 year old daughter because of the ingredients being on the cleaner side. It has a very nice light smell (we’re very sensitive to any fragrance). It cleans her hair without stripping it
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Reviewed in the United States on June 8, 2025
★★★★★ 1
Wouldn’t recommend
Scent: Baobab & Rosehip, Size: 12 Fl Oz (Pack of 1)
The product itself was fine I suppose, but the container is horrible. I appreciate they are trying to use less plastic but the carton got soggy, misshapen and gross quickly.
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Reviewed in the United States on January 8, 2025
★★★★★ 5
The only brand that I keep buying!I love the smell!
Scent: Baobab & Rosehip, Size: 12 Fl Oz (Pack of 1)
The only one that I keep buying. Use to buy from wholefood but they’re sold out and luckily I found on amazon. I love the smell and it keep my hair moisturized. Feels much better than those one sell in CVS!
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Reviewed in the United States on January 15, 2026
★★★★★ 3
Box
Scent: Baobab & Rosehip, Size: 12 Fl Oz (Pack of 1)
The I absolutely love the shampoo. I have to say that the packaging is super inconvenient. It’s very easy for me to overuse it in the shower and the consistency of the shampoo makes it stick together so it’s not like I can use a drop size come out in clumps.
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Reviewed in the United States on October 17, 2024
★★★★★ 5
A very mild shampoo
Scent: Baobab & Rosehip, Size: 12 Fl Oz (Pack of 1)
It’s like a watery jelly. It got my scalp and hair clean. It is such a mild shampoo that infuses moisture as well. The smell is light and divine of rosehips.
I bought this to replace another brand (SM), and I have no regrets! I can’t wait to try some of their other products.
Edited: A year later and Babo has blocked Canadians from ordering their products from Amazon! Such a shame as their products are wonderful. Just use a third party from the USA that will ship out to Canada.
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Reviewed in the United States on September 29, 2024