SKU: 63374405047

Як зростають бренди. Чого не знають маркетологи. How Brands Grow. What Marketers Do Not Know

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Як зростають бренди. Чого не знають маркетологи. How Brands Grow. What Marketers Do Not Know. . How Brands Grow. What Marketers Do Not Know , , PR. , , . , . , , . , , , . , : , . . , Coca Cola, Kraft, Kelloggs, British Airways, Procter & Gamble, Nielsen. 100 . SPECIFICATIONS: Author: Byron Sharp Publisher: Language: Ukrainian Publication Date: 2019 Number of pages: 240 pst Format: Hardcover Width: 140 mm 5,5' Height: 210 mm 8,3' Weight: 200 g Illustrations: Black and white ISBN: 9786177730339

Як зростають бренди. Чого не знають маркетологи. How Brands Grow. What Marketers Do Not Know

ТЕМАТИКА

Маркетинг, бренд-менеджмент, PR.ПРО КНИЖКУМаркетологи звикли діяти інтуїтивно та часто не можуть пояснити, чому одні рекламні кампанії — успішні, а інші — провальні. Однак багато шаблонів споживацької поведінки можна передбачити, стверджує експерт із маркетингу Байрон Шарп. Саме ці прогнози допоможуть побудувати грамотну, контрольовану й результативну маркетингову стратегію, яка приведе до збільшення продажів і зростання бізнесу.ДЛЯ КОГО КНИЖКАКнижка для маркетологів, бренд-менеджерів, а також усіх, хто хоче опанувати мистецтво побудови бренду компанії.ЧОМУ ЦЯ КНИЖКАУ цій книжці автор наводить універсальні закони маркетингу, які однаково ефективно працюють у різних країнах і для різних типів компаній: від маленьких фірм до національних брендів, від крафтових товарів чи унікальних послуг до масового продукту.ПРО АВТОРАБайрон Шарп — директор Інституту маркетингу імені Еренберґа—Басса Університету Південної Австралії. Дослідження інституту використовують і фінансово підтримують провідні компанії світу, такі як Coca-Cola, Kraft, Kellogg’s, British Airways, Procter & Gamble, Nielsen. Автор понад 100 академічних статей.

SPECIFICATIONS:

Author:Byron Sharp - Байрон Шарп

Publisher:Наш Формат

Language:Ukrainian/Українська

Publication Date:2019

Number of pages:240 pst

Format:Hardcover

Width:140 mm / 5,5'

Height:210 mm / 8,3'

Weight:200 g

Illustrations:Black and white

ISBN:9786177730339

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SKU: 63374405047

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Leslie
Massapequa, US
★★★★★ 3
No bow tie
Color: Burgundy, Size: XX-Large
Perfect fit for my son he's 6'2" about 220lbs. He ordered 2XL . I would've gave it 5 stars but he did not receive the bow tie, and his prom is tomorrow! Now I gotta go out snd spend more money buying the bow tie separately.
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Reviewed in the United States on May 22, 2026
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Jamie B.
Grantham, US
★★★★★ 5
Sharp suit
Color: Black, Size: X-Small, Color: Black, Size: X-Small
The quality of the suit is very nice. The material feels thick and does not feel cheap at all. My son and I were both very pleased with this three piece suit altogether. We went off of size recommendation and due to personal preference we both agreed if we weren’t already in time crunch we would’ve sized up one size. Still managed to make it work and looked very sharp. He is 5’10” 150lbs - size ordered extra small
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Reviewed in the United States on June 5, 2026
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KEllwood
Lake Worth, US
★★★★★ 5
Great shirt
Size: Large, Color: Grey
Great shirt with a good price ..nice fit & nice material . Looks great when ironed !!
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Reviewed in the United States on April 1, 2026
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michael h.
Houston, US
★★★★★ 5
Wonderful product
Size: Large, Color: Sky Blue
Great Shirts this is the second set I have bought and they wear nicely and fit well
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Reviewed in the United States on April 15, 2026
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Toby W.
Birmingham, US
★★★★★ 4
Order 1 size larger.
Size: X-Large, Color: Blue White Plaid
Nice shirt. The size is not accurate by any stretch of the imagination. I wear size xl in shirts except for this one. An xl fits like a large. Other than that I like the shirt. I would've given it 5 stars if not for the sizing. I'll give away this one and order an xxl. Just order a size above what you wear and you'll be happy.
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Reviewed in the United States on February 15, 2026

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