SKU: 99769732090

Personality Isn't Permanent: Break Free from Self-Limiting Beliefs and Rewrite Your Story

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Personality Isn't Permanent: Break Free from Self-Limiting Beliefs and Rewrite Your StoryPsychologist and bestselling author Benjamin Hardy, PhD, debunks the pervasive myths about personality that prevent us from learning and provides bold strategies for personal transformation In Personality Isn't Permanent, Dr. Benjamin Hardy draws on psychological research to demolish the popular misconception that personality a person's consistent attitudes and behaviors is innate and unchanging. Hardy liberates us from the limiting belief that our

Psychologist and bestselling author Benjamin Hardy, PhD, debunks the pervasive myths about personality that prevent us from learning--and provides bold strategies for personal transformation

In Personality Isn't Permanent, Dr. Benjamin Hardy draws on psychological research to demolish the popular misconception that personality--a person's consistent attitudes and behaviors--is innate and unchanging. Hardy liberates us from the limiting belief that our "true selves" are to be discovered, and shows how we can intentionally create our desired selves and achieve amazing goals instead. He offers practical, science-based advice to for personal-reinvention, including:

- Why personality tests such as Myers-Briggs and Enneagram are not only psychologically destructive but are no more scientific than horoscopes
- Why you should never be the "former" anything--because defining yourself by your past successes is just as damaging to growth as being haunted by past failures
- How to design your current identity based on your desired future self and make decisions here-and-now through your new identity
- How to reframe traumatic and painful experiences into a fresh narrative supporting your future success
- How to become confident enough to define your own life's purpose
- How to create a network of "empathetic witnesses" who actively encourage you through the highs and lows of extreme growth
- How to enhance your subconscious to overcome addictions and limiting patterns
- How redesign your environment to pull you toward your future, rather than keep you stuck in the past
- How to tap into what psychologists call "pull motivation" by narrowing your focus on a single, definable, and compelling outcome

The book includes true stories of intentional self-transformation--such as Vanessa O'Brien, who quit her corporate job and set the Guinness World Record for a woman climbing the highest peak on every continent in the fastest time; Andre Norman, who became a Harvard fellow after serving a fourteen-year prison sentence; Ken Arlen, who instantly quit smoking by changing his identity narrative; and Hardy himself, who transcended his childhood in a broken home, surrounded by issues of addiction and mental illness, to earn his PhD and build a happy family.

Filled with strategies for reframing your past and designing your future, Personality Isn't Permanent is a guide to breaking free from the past and becoming the person you want to be.

Binding Type: Hardcover
Publisher: Portfolio
Published: 06/16/2020
ISBN: 9780593083314
Pages: 272
Weight: 0.85lbs
Size: 8.30h x 5.70w x 1.10d
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SKU: 99769732090

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Jennifer L Cremata
Pawtucket, US
★★★★★ 5
Very healing
I bought this for face but had also heard that this can be used for other skin issues. Yesterday, I cut my index finger with a label remover (basically a razor blade). Once I stopped the bleeding, I kept it clean and covered for a bit. Before bed, I decided to put a dab of this on my cut, when I woke up this morning, it's like a miracle! It barely hurts and looks quite healed!
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Reviewed in the United States on May 20, 2026
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DWF
Grantham, US
★★★★★ 5
It works... very well... for me. VERY WELL.
I typically detest American companies as many of the products contain both harmful and helpful ingredients at the same time. So far, Prequel has EXCEEDED my expectations. PROS: It works for my skin. EWG gives good scores to Prequel also. Skin looks great afterwards. No scent. Lasts for hours with a healthy skin tone. You don't have to use a lot to cover an area (see below). CONS: Slightly greasy when applied so it not a lightweight cream. Small tube (see below). Pricey. You don't have to use a lot. I find that due to its slightly greasy nature, you can use much less to cover a greater area. Afterwards the greasiness disappears, leaving plump, healthy feeling skin texture. As with any skincare product, your skin may react differently. I have tried major Western brands which worsened my skin (Cereva for instance) before switching to Korean & Japanese products (far superior). Prequel is now the only Western brand I will use on a regular basis, to include their bar of soap (superior to my regular Korean brand).
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Reviewed in the United States on September 14, 2025
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UrbanUtah
Pawtucket, US
★★★★★ 5
Great dry spot treatment!
Worked wonders on winter dry patches on my cheeks and sides of mouth. I’m a somewhat new Prequel product user. I follow the creator on YouTube and love her skincare videos. I have tried a few products so far and have been happy with the results. I just ordered the foot repair ointment for my husband as well. I think this brand is a great value for the money. I have not had any bad reactions so far and I have VERY sensitive skin. This ointment is lightweight and melts into my skin well and the next morning my dry spots were literally invisible. It’s fragrance free, I did not notice any scent at all, which is importance to me.
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gina
Belleville, US
★★★★★ 4
Prequel is always great
Very soothing and calming for skin. Tube lasted a long time. I have sensitive skin and often have reactions but did great with this.
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Reviewed in the United States on March 14, 2026
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Kitkat
Birmingham, US
★★★★★ 5
This is a barrier cream?
I also have very oily skin, so normally I stay away from anything that says barrier or balm. I push skin a lot lol...with max strength tretinoin, glycolic acids, salicylic acids, vitamin C... so there are times when I just need max help from a richer product bc sometimes I take it too far. LRP Cicaplast has been a staple and has saved me many a times. I bought this bc of the high percentage of ectoin, 5%, and it was so reasonably priced. When I squeezed the tube, I was really worried, it was thicker looking than the Cicaplast. However, when I spread it out, it was SO light and a tiny amount --barely a pea size, was enough to coat my face. It did not feel heavy. Even with my oily skin, I think I could wear this everyday. As an experiment, I applied any excess on one side of my hand, as I'm right handed, I would apply it on my left hand. I've had this about a week, and right now after doing the dishes, and washing my hands multiple times without any hand cream on it, my right hand is definitely drier than my left hand. My left hand also looks less red and more calm. This formula is 5 stars for both the effectiveness and the elegant formula. It may yet replace my LRP Cicaplast...we'll see!
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Reviewed in the United States on November 6, 2025

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