SKU: 98206757618

Behavioural Economics: A Very Short Introduction

Sale price$9.94 Regular price$11.04
Save 10%

Pay in installments of $2.76 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 16 - Jul 21

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Behavioural Economics: A Very Short IntroductionTraditionally, economists have based their economic predictions on the assumption that humans are super rational creatures, using the information we are given efficiently and generally making selfish decisions. Economists also assume that we're doing the very best we can possibly do not only for today, but over our whole lifetimes too. The study of behavioral economics is revealing that our lives are not that simple. Instead, our decisions are

Traditionally, economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions. Economists also assume that we're doing the very best we can possibly do--not only for today, but over our whole lifetimes too.

The study of behavioral economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations.

This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behavior are huge. Behavioral economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioral economics holds for us.

ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.


Binding Type: Paperback
Publisher: Oxford University Press, USA
Published: 05/01/2017
ISBN: 9780198754992
Pages: 144
Weight: 0.30lbs
Size: 6.80h x 4.30w x 0.50d
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 98206757618

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.1 ★★★★★
Based on 19 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
J
Verified Purchase
james sherman
Port Orchard, US
★★★★★ 5
Sweet
Color: Navy Blue, Size: Large
Good fit, solid quality.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 11, 2026
R
Verified Purchase
RUACH HEALING TEMPLE
Massapequa, US
★★★★★ 5
Good quality
Color: White, Size: 3X-Large
For this item is best to get a size up. They run small, but the quality is very good.😊
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 29, 2026
L
Verified Purchase
Lex Rex
Lexington, US
★★★★★ 5
Nice Casual Dress Shirt
Color: Olive Green, Size: XX-Large
I own a few of these, and they’re really nice and comfortable. I was surprised by how heavy the fabric was, but overall, they make a great casual dress shirt.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 23, 2026
S
Verified Purchase
suzukiman
Dallas, US
★★★★★ 5
No problem drying this shirt in a dryer at ultra-low setting
Simply an excellent shirt. The fabric feels soft to the skin, and is an ideal shirt in cool to colder weather. The fabric breathes nicely and does not make you sweat. The large 34-35 sleeve size I purchased is an exact fit. The fabric is slightly stretchy which is nice. I washed it in cold water, and dried it in an electric dryer at an ultra-low setting for 30 minutes and it came out perfect. No iron needed. No shrinkage. The label tells you not to dry the shirt in a dryer. I had no problems drying this shirt at the ultra-low setting! The fabric is 65% polyester, 30% viscose, 5% spandex. I bought 2 more of these excellent shirts.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 8, 2025
J
Verified Purchase
john w.felder
Port Orchard, US
★★★★★ 4
very comfortable
Color: Black, Size: XX-Large
nice quality, fits good and i like the way it feels
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 27, 2025

recommand products