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Description
Reality in AdvertisingRarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew and has
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." (For typical comments see back of jacket.) Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some devastating things to say about advertising's misguided men: the "aesthetes" and the "puffers" who put art and technique ahead of the client's sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Here, in short, is a concise, forcefully written guide that has been called "a 'Rosetta Stone' for the advertising business"- an essential book for anyone who works in advertising, or uses advertising extensively. It is today required reading in hundreds of great corporations and many of the world's leading business schools.Binding Type: Paperback
Publisher: Widener Classics
Published: 07/20/2015
ISBN: 9780982694145
Pages: 172
Weight: 0.50lbs
Size: 8.50h x 5.50w x 0.40d
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Product Reviews
★★★★★ 4
Comfortable, but run big
Size: Small, Color: Red/Orange/Yellow/Blue
I'm a small guy and I purchased size small. The underwear are not bad. Great if you're a bigger guy or if you have a really big butt. If you're on the smaller side or skinnier though they'll fit a little loose. My butt is pretty big, but it doesn't fill out the back completely. Very comfortable though and the waist fits fine. Just a big backside. They don't ride up and so far they're durable. No fading in color and the material holds strong after many wears and washes.
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Reviewed in the United States on February 24, 2026
★★★★★ 5
Value. Fabric quality.
Size: Large, Color: Black/Navy/Dark Grey/Red
Better than I expected. Great fabric. Perfect fit. This is the most satisfying buy that I ever did. For this price!
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Reviewed in the United States on February 14, 2026
★★★★★ 5
great briefs
nice underwear very comfortable and cool color selection.
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Reviewed in the United States on March 7, 2026
★★★★★ 5
4star
Fits well, looks great, soft feel
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Reviewed in the United States on February 15, 2026
★★★★★ 5
Very comfortable
Size: Large, Color: White
These underwear are super comfortable. Sizes run true to what's list. I'm going to purchase moe.
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Reviewed in the United States on February 28, 2026