Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements
SKU: 69695564437

Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements

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Uprising: How to Build a Brand--And Change the World--By Sparking Cultural MovementsThe secret to movement marketing? Your customers want to make a difference "Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy." Daniel H. Pink, author of Drive and A Whole New Mind "Want to change your customers' buying habits?

The secret to movement marketing?
Your customers want to make a difference

"Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy."
--Daniel H. Pink, author of Drive and A Whole New Mind

"Want to change your customers' buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement."
--Sally Hogshead, author of Fascinate and creator of HowToFascinate.com

"Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing."
--Adam Morgan, author of Eating the Big Fish and The Pirate Inside

"A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow's marketing landscape."
--Boutros Boutros, Senior Vice President, Emirates Airline

About the Book:

Movement marketing is changing the world. It's the new way forward for anyone trying to win customers' loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world's first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.

We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India's Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.

Using client case studies and contributions from a global team of movement marketing forerunners--among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer--Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:

  • Stop talking about yourself--let the movement control your message
  • Home in on the core objectives of your concept or brand--and align these values with what people are for (or against)
  • "Light the spark"--create a culture within your organization that can embrace and drive a movement
  • Leverage your assets--content, events, expertise, connecting platforms--to give people tools to spread your gospel
  • Adjust concepts to travel across borders and link people across cultural boundaries

The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 02/17/2012
ISBN: 9780071782821
Pages: 256
Weight: 1.20lbs
Size: 9.10h x 5.90w x 1.00d

Review Citations: Choice 08/01/2012
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SKU: 69695564437

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Dallas, US
★★★★★ 4
“Allergy-Friendly and Fresh—My New Favorite
Scent: Orange Blossom
First off, I have to say that I really do enjoy the variety of scents Mrs. Meyer’s comes out with—though not all of them are my cup of tea! I especially like their seasonal releases. So when I spotted this one, I figured it was worth a try. And honestly, it might be my new favorite scent. It’s pleasant and lightly uplifting without being overly floral, musky, or woodsy in strength — basically, nothing that triggers my or my husband’s allergies. It lasts long enough that can provide freshness for a couple of days in my mind without being so overly strong. I also appreciate that Mrs. Meyer’s promotes being vegan, cruelty-free, and non-toxic. Like most natural and smaller-batch products, it’s a bit pricier than the big-brand cleaners, but that’s something I can live with—especially when I catch it on sale. I purchased mine at a discounted price, so it was more in line with what I’d spend on the regular Mrs. Meyer’s line in a brick-and-mortar store. One thing I do fault Mrs Meyers on us their overall bottle design. I don't know how or why, but unless I have some magical gnomes running around my house at night, every single one of these odor room refresher bottles seem to slowly become unscrewed at the top and I can't tell you how many times I have tried to spray and have the bottle become disconnected from the sprayer. Who knows. Maybe it's me and I can't use the spray bottle correctly. So for me I started emptying the this is Meyers room refreshers into one of those continuous spray bottles. Which I think sprays much better than the original Mrs. Meyers bottle. I was just glad it didn't leak in the box on the way here. If I remember correctly it actually was taped down. Since my kiddos are nice enough not to spray cat urine everywhere and I’m not battling wet dog odors, I can’t say this works any better or worse for pet smell than other scents like Basil or Lemon Verbena. For me, it’s more about the fragrance than the heavy-duty pet odor control or enzymes. If I were strictly deciding based on price, I’d probably just wait for a sale or stick to my other favorite limited-edition scents—like Orange Clove or Mint.
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Great Product! Terrible spray mechanism
Scent: Coconut Leaf
This is the best odor neutralizer/air freshener I’ve ever used. 5 stars. And it smells very nice. However, zero stars for the spray pump. I’m not talking about the on/off button, but the fact that in two bottles out of three the pump did not depress far enough to create a spray. I tried everything. (See other reviews) So buy the product but keep your working bottles. It’s incredible that such a well established company can’t spend a few cents more per bottle for a reliable sprayer.
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Smells Like Tommy Girl Perfume
Scent: Orange Blossom
The Orange Blossom scent smells so much like Tommy Girl perfume! Dupe alert hahaha. Really though, they smell almost identical to my nose. It smells great, works great, and really freshens up my space. Long lasting on fabric too.
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Grantham, US
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good product
Scent: Coconut Leaf
This stuff smells amazing! I love it. The bottle is a little flimsy and collapses on itself as it suctions with the spray but the product itself is great. It removes odors from the air and furniture. Good price point also.
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Nataly
San Leandro, US
★★★★★ 5
it smells so good
Scent: Coconut Leaf
i got this for the bathroom in my house because we go potty and we also have pets. it honestly works better than a couple other options i have tried in keeping the stink away. my bathroom smells so nice now and im glad i wont have to walk in and have my nose hairs burned off by the stench of my family’s poop. i will definitely be getting more for the rest of the house!
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Reviewed in the United States on May 28, 2026

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