SKU: 68717268042

Game Changer

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Description

Game ChangerIn their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of

In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices.

But more than that, the Hexagon will change the way you think about and talk about pricing. The current conversation around pricing as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork makes it easy to believe that pricing is nothing more than a technical, tactical and, for most people, boring game of numbers. Game Changer changes that conversation sharing stories and research that bring the Hexagon and its seven pricing games to life.

With research from BCGs Bruce Henderson Institute and real-world examples from the world's most influential companies, the authors and their colleagues at BCG define pricing strategy as a business leaders or business owners conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them.

Discover how you can create and implement a winning pricing strategy that changes the trajectory of your business, your market, and even society.

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SKU: 68717268042

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Makeitso
New York, US
★★★★★ 5
Neat and Square
Color: Black, Size: Square
This turned out to be durable and looks good on my valet table. The difference in the way it snaps to the sides, keeps the corners square and looks better than the other models that force the corners to extend outward.
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Great Dump Tray
Color: Coffee Brown, Size: Rectangle
I’m very happy with this product! It was easy to assemble and looks great. The size is perfect for unloading my pockets each day. It looks very nice and functions perfectly. Thoroughly impressed!
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Reviewed in the United States on January 4, 2026
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AvidReader
Los Angeles, US
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Color: Brown, Size: Rectangle
I like the tray a lot. Quality is very good. Color (Brown) is attractive. Size is perfect for my nightstand. It holds phone, remote, eyeglasses, & phone. I threaded my phone charging cord through a corner of the tray. But it slides too easily off of the nightstand. I'm going to try to find something to stop it from sliding that will stick to the underside of the tray without harming the wood surface on my cherry nightstand.
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Reviewed in the United States on April 13, 2025
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Kathryn L Taylor
Louisville, US
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faux leather container for men
Color: Blue, Size: Square
It's a very well made container happy with purchase
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Reviewed in the United States on February 28, 2026
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Caveman8080
Lowell, US
★★★★★ 5
Better than other flimsy trays
Color: Black, Size: Rectangle, Color: Black, Size: Rectangle
I got this to replace another flimsy valet tray I got as a gift. This one is way more sturdier, looks nicer, bigger, and has a nice feel.
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Reviewed in the United States on February 12, 2026

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