101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
SKU: 64921523692

101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

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101 Design Methods: A Structured Approach for Driving Innovation in Your OrganizationThe first step by step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite

The first step-by-step guidebook for successful innovation planning

Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.



Binding Type: Paperback
Publisher: Wiley
Published: 10/09/2012
ISBN: 9781118083468
Pages: 326
Weight: 1.45lbs
Size: 9.10h x 7.40w x 0.70d
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SKU: 64921523692

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