SKU: 56263977698

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the

* WALL STREET JOURNAL BESTSELLER *

An insider's account of Apple's creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.



Binding Type: Paperback
Publisher: Picador USA
Published: 12/03/2019
ISBN: 9781250203410
Pages: 304
Weight: 0.55lbs
Size: 8.20h x 5.40w x 1.00d
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SKU: 56263977698

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Julianne Patton
Boise, US
★★★★★ 5
Your dog will love them !!
Flavor Name: Boy, Size: 8 Count (Pack of 1)
Awesome! So cute!! My birthday boy enjoyed them !!! He turned 14 !!! 💙💙💙
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Reviewed in the United States on February 22, 2026
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tara coleman
Phoenix, US
★★★★★ 5
Picky dog approved!
Flavor Name: Boy, Size: 8 Count (Pack of 1), Flavor Name: Boy, Size: 8 Count (Pack of 1)
My elder beagle generally doesn’t like cookie or biscuit type of treats. He prefers soft bacon types. I ordered these for his doggy 12 year birthday so his attending “friends” could all share the treats. I wasn’t expecting him to eat it, but wanted the set for the occasion. He took a sniff and immediately took the treat and ate it. He loved it as did the other dogs (one of those also a “picky treat eater” All of the dogs loved them. I will definitely be ordering again for special occasions.
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Reviewed in the United States on February 14, 2026
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DianaM
Dallas, US
★★★★★ 4
Pretty but crumbled to bits.
Flavor Name: Boy, Size: 8 Count (Pack of 1)
These birthday doggy bones were pretty to look at and they smelled good. However, each bone was tightly shrink wrapped and very difficult to open. Not one came out whole and most just crumbled so thoroughly there wasn’t a piece big enough to hand to my dog. So, not a win.
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Reviewed in the United States on April 5, 2026
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cheryl
Grantham, US
★★★★★ 5
dogs loved them
Flavor Name: Boy, Size: 8 Count (Pack of 1)
great for dogs birthday - great to share with other dogs
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Reviewed in the United States on March 7, 2026
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Amazon buyer
Massapequa, US
★★★★★ 5
My dog loved these!
Flavor Name: Boy, Size: 8 Count (Pack of 1), Flavor Name: Boy, Size: 8 Count (Pack of 1)
My dog loved these birthday treats! They were so cute.
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Reviewed in the United States on January 19, 2026

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