Driven: Inside BMW, the Most Admired Car Company in the World
SKU: 41262349993

Driven: Inside BMW, the Most Admired Car Company in the World

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Driven: Inside BMW, the Most Admired Car Company in the WorldAn exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley Detroit

An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it.

BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent.

David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.



Binding Type: Hardcover
Publisher: Wiley
Published: 04/02/2004
ISBN: 9780471269205
Pages: 310
Weight: 1.45lbs
Size: 9.30h x 6.40w x 1.10d

Review Citations: USA Today 07/18/2004 pg. 1
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SKU: 41262349993

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🧵✨ Teflon Paper: The Unsung Hero of Appliqué Chaos
Size: 11"×17" 20Sheets & 8.5"×11" 10Sheets, Color: Teflon Paper
If you’re like me and enjoy assembling 37 microscopic pieces of fabric into something that hopefully resembles a dog, person, or llama in a sweater—this stuff is magic. I use it to build my appliqué masterpieces one tiny ironed layer at a time. The best part? Once your Franken-dog is assembled, you can just slide it off and fuse it to your quilt like a boss. No sticking, no scorched disasters—just smooth, glorious precision. Honestly, I love it more than I love some people.
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Size: 11"×17" 20Sheets & 8.5"×11" 10Sheets, Color: Teflon Paper
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Size: 11"×17" 20Sheets & 8.5"×11" 10Sheets, Color: Teflon Paper
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Battle Creek, US
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Excellent quality and value!
Style: All-in-One Printer, Style: All-in-One Printer
I bought the Epson EcoTank 2400 yesterday and set it up today. If it continues performing this well for the next ten years, I’ll be very happy with this purchase. I bought it to replace my old Canon MP190. The print quality on the Canon suddenly became very poor, which may honestly have been more of a cartridge issue than a printer issue, but testing that would have been expensive. On top of that, the printer was old enough that modern operating systems no longer support the scanner drivers, so I couldn’t even use the flatbed scanner anymore. At that point, replacing the whole printer made more sense. The ET-2400 is not quite as wide as the MP190 which is a nice plus. The biggest advantage of the EcoTank line is the refillable ink tanks. Printer ink is already expensive, but traditional cartridges also include microchips and hardware that drive the cost even higher. With this printer, I can refill only the specific color I need instead of replacing an entire color cartridge because one channel ran out. I mostly print proxies and alternate art for Magic: The Gathering, so I regularly print nearly full-page, full-color images (eight cards per page). Because of that, image quality matters a lot to me. I also wanted a working flatbed scanner so I could scan my paintings instead of photographing them. I did not use the wireless features. Instead, I connected the printer directly to my computer with a USB cable after downloading Epson’s management software. Setup was straightforward, the software updated itself automatically after asking permission, and my computer recognized the printer immediately. It showed up in Photoshop right away with no issues. The only thing I disliked during setup was that the registration process appears to require opting into marketing emails. I’ll unsubscribe later. Print Quality: Colors are bright and vibrant, blacks are deep and dark, and the images come out crisp and clean. Some reviewers mentioned getting “light gray” blacks, but I haven’t experienced that problem at all. Scanning: The flatbed scanner is slightly too small for a full 9x12 painting, but I expected that and don’t consider it a flaw. The scans came out vibrant, sharp, and detailed. It couldn’t fully capture the shimmer of my metallic paints, but that’s normal — I usually need angled lighting in photographs to show metallic effects accurately anyway.
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Incredibly cost-efficient, reliable, and perfect for everyday home use
Style: All-in-One Printer, Style: All-in-One Printer
I’ve been using the Epson EcoTank ET-2400, and it’s easily one of the best home printers I’ve owned—especially if you’re tired of constantly buying expensive ink cartridges. Ink Savings (Huge Win): The cartridge-free EcoTank system is a game changer. Filling the tanks is simple, mess-free, and the amount of ink you get lasts a long time. I’ve printed a ton already and barely made a dent. If you print regularly, this alone makes the printer worth it. Print Quality: For everyday documents, it’s excellent—sharp text and clean color prints. Even photos come out crisp and vibrant, though I will say it’s a bit slower when printing high-definition images. That said, the final quality is absolutely worth the wait. Functionality: Having print, scan, and copy all in one compact machine is super convenient. It handles everything I need for home use—school papers, forms, photos, and more. Wireless & Ease of Use: Setup was quick, and the wireless printing works smoothly from my phone and computer. The interface is simple and beginner-friendly, so you don’t need to be tech-savvy to get it up and running. Pros: ✔️ Extremely low ink cost (no cartridges!) ✔️ Crisp text and vibrant color prints ✔️ Easy to refill and maintain ✔️ Wireless printing works great ✔️ All-in-one functionality (print/scan/copy) ✔️ Compact and clean design Cons: ➖ Slower when printing high-quality photos ➖ Basic display (not fancy, but functional) Final Verdict: If you want a budget-friendly, low-maintenance printer with excellent print quality and huge long-term savings on ink, the EcoTank ET-2400 is an outstanding choice. Perfect for everyday home use—and the slow photo printing is a small trade-off for how good the results look. Highly recommend!
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Reviewed in the United States on April 18, 2026

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