SKU: 36397152589

Mark Blake - Pretend You're In A War: The Who and The Sixties

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Mark Blake - Pretend You're In A War: The Who and The SixtiesPete Townshend was once asked how he prepared himself for The Who's violent live performances. His answer? 'Pretend you're in a war.' For a band as prone to furious infighting as it was notorious for acts of 'auto destructive art' this could have served as a motto. Between 1964 and 1969 The Who released some of the most dramatic and confrontational music of the decade, including 'I Can't Explain', 'My Generation' and 'I Can See For Miles'. This was a

Pete Townshend was once asked how he prepared himself for The Who's violent live performances. His answer? 'Pretend you're in a war.' For a band as prone to furious infighting as it was notorious for acts of 'auto-destructive art' this could have served as a motto.

Between 1964 and 1969 The Who released some of the most dramatic and confrontational music of the decade, including 'I Can't Explain', 'My Generation' and 'I Can See For Miles'. This was a body of work driven by bitter rivalry, black humour and dark childhood secrets, but it also held up a mirror to a society in transition. Now, acclaimed rock biographer Mark Blake goes in search of its inspiration to present a unique perspective on both The Who and the sixties.

From their breakthrough as Mod figureheads to the rise and fall of psychedelia, he reveals how The Who, in their explorations of sex, drugs, spirituality and class, refracted the growing turbulence of the time. He also lays bare the colourful but crucial role played by their managers, Kit Lambert and Chris Stamp. And - in the uneasy alliance between art-school experimentation and working-class ambition - he locates the motor of the Swinging Sixties.

As the decade closed, with The Who performing Tommy in front of 500,000 people at the Woodstock Festival, the 'rock opera' was born. In retrospect, it was the crowning achievement of a band who had already embraced pop art and the concept album; who had pioneered the power chord and the guitar smash; and who had embodied - more so than any of their peers - the guiding spirit of the age: war.
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SKU: 36397152589

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BattyBrat
Draper, US
★★★★★ 5
Love these!!
My dog absolutely loves these toys!! I’m grateful they don’t tear up easily because he’s really harsh on toys. Love that you can add treats or a water bottle to get more engagement and enjoyment. This by far is one of my dogs favorite toys. Great value for the money and great quality.
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Reviewed in the United States on May 5, 2026
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Amber
Lexington, US
★★★★★ 5
My dogs love these toys!!
My dogs went crazy over these toys. They love them. They are so cute. They are the perfect quality chew toy for dogs who love to chew toys apart. Perfect size for smaller dogs. They love to carry their toys around all over the place with them.
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Reviewed in the United States on April 18, 2026
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Theresa Marie
Phoenix, US
★★★★★ 1
No chew resistant for heavy chewers.
Not durable for a heavy chewer. I went by the reviews which said they lasted and were chew resistant. Ha! Not so with my Brittany Spaniel. She chewed this apart within hours!
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Reviewed in the United States on May 25, 2026
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surfah girl
Birmingham, US
★★★★★ 5
indestructible!
these are so cute, squeak but my puppy who chews everything from rocks to shells was unable to tear these toys to shreds or even bite it into pieces. she actually gave up and grew bored with them which has never happened with any other toy or item she fixates on and eventually destroys.
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Reviewed in the United States on May 12, 2026
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Hannah O.
Phoenix, US
★★★★★ 5
Great!
Surprisingly tough. Holds up to tug and doesn't rip right away like so many soft toys do. Has crinkle legs and squeaky head. Dog is having so much fun
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Reviewed in the United States on April 29, 2026

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