SKU: 28580089165

Competing Against Luck: The Story of Innovation and Customer Choice

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Competing Against Luck: The Story of Innovation and Customer ChoiceThe foremost authority on innovation and growth presents a path breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.

After years of research, Christensen has come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. Customers don't buy products or services; they hire them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The Jobs to Be Done approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes--it's about predicting new ones.

Christensen contends that by understanding what causes customers to hire a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.

This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world--and, most importantly, how not to squander the insights it provides.

--Inc. Magazine

Binding Type: Hardcover
Publisher: Harper Business
Published: 10/04/2016
ISBN: 9780062435613
Pages: 288
Weight: 1.00lbs
Size: 9.20h x 6.30w x 1.00d
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SKU: 28580089165

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Sam
Louisville, US
★★★★★ 5
It's a chunk of wood! Perfect.
Color: Black Walnut
It's a chunk of wood! Finish is great, height is great, looks great. Easy to clean unlike foam ones. I did get one that was warped but the replacement was fine. Just check that it's actually flat when you get it
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Reviewed in the United States on December 9, 2025
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498pgadi
Port Orchard, US
★★★★★ 4
Decent product. Fits perfectly for 61/64 keys. Just slightly short for 68.
The finish seems fine for the piece I received. Didn't get any splinters or rough edges. Treated it with mineral oil overnight, it now touches and smells great. Just slightly too short for 68 layout but really can't complain for the price. Wish they offer more width options for TKL and full size as well.
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Reviewed in the United States on January 13, 2022
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John Choi
Alexandria, US
★★★★★ 5
Worth it.
Color: Black Walnut
Looks nice. Very solid. Gets the job done.
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Reviewed in the United States on November 10, 2025
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To Buy or Not to Buy
San Leandro, US
★★★★★ 1
Warped Wood
Color: Black Walnut
I know it's inexpensive, but regardless of the price of an item, it should do what it's meant to do somewhat effectively. The wood was warped and did not sit flat on my desk.
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Reviewed in the United States on April 22, 2025
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Alexander R. H. Latouf
Lake Worth, US
★★★★★ 3
Great wrist rest, advertised dimensions slightly inaccurate.
Color: Black Walnut
Perhaps this is nitpicky but I purchased this wrist rest because it was perfectly sized to my keyboard at 29cm wide. It got here, and it's a fine wrist rest in terms of quality, material and feel, but it's not 29cm wide, it's 30.5cm wide. The other dimensions are accurate enough - both only .1mm off, but the mismatched width against my keyboard is enough for me to notice it and obsess over it. If that doesn't bother you, I say go for it. At $15 it's a good deal.
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Reviewed in the United States on May 30, 2026

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