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Description
Transnational Marketing Journal, Vol. 3, No.2, October 2015Transnational Marketing Journal Volume 3 Number 2 October 2015 CONTENT: Determinants and consequences of price leadership strategy: Evidence from Chinese manufacturer exporters by Xuenan Ju, Yuan Cheng, Zuohao Hu, Mengyuan Lv, Xi Chen Small and medium sized enterprise marketing to foreign consumers in Seoul, South Korea by David A. English Mapping studies on consumer boycotting in international marketing by Omar Al Serhan & Elias Boukrami
Transnational Marketing Journal Volume 3 - Number 2
October 2015
CONTENT:
Determinants and consequences of price-leadership strategy: Evidence from Chinese manufacturer exporters by Xuenan Ju, Yuan Cheng, Zuohao Hu, Mengyuan Lv, Xi Chen
Small and medium sized enterprise marketing to foreign
consumers in Seoul, South Korea by David A. English
Mapping studies on consumer boycotting in international marketing by Omar Al Serhan & Elias Boukrami
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