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Using Behavioral Science in MarketingDrive Customer Action and Loyalty by Prompting Instinctive Responses EAN: 9781398606487 Farbverschnitt: Generell werden die Bcher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. Erscheinungsjahr: 2022 Produktform: Kartoniert Autoren: Harhut, Nancy Themenberschrift: BUSINESS & ECONOMICS Marketing General Keyword: Behavioral economics; Consumer psychology; Consumer insights; Buyer behavior; Decision making; Response
Drive Customer Action and Loyalty by Prompting Instinctive Responses
| EAN: | 9781398606487 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Erscheinungsjahr: | 2022 |
| Produktform: | Kartoniert |
| Autoren: | Harhut, Nancy |
| Themenüberschrift: | BUSINESS & ECONOMICS / Marketing / General |
| Keyword: | Behavioral economics; Consumer psychology; Consumer insights; Buyer behavior; Decision-making; Response rates; Customer engagement; Using Behavioral Science in Marketing; Nancy Harhut; Kogan Page; behavioral science marketing; behavioural science marketing; behavioral marketing strategy; consumer psychology marketing; behavioral economics marketing; nudge marketing; applied behavioral science; science of persuasion marketing; influence marketing strategy; customer behavior insights; buyer decision making psychology; how customers make decisions; why customers buy; how to influence customer behavior; change customer behavior marketing; apply behavioral science in marketing |
| Fachschema: | Englische Bücher / Wirtschaft, Business~Verhalten / Wirtschaft, Arbeit, Recht~Wirtschaftspsychologie~Electronic Marketing - Online-Marketing~Marketing / Electronic Commerce~Marktforschung~Absatz / Marketing~Marketing~Vermarktung |
| Fachkategorie: | Verhaltensökonomie~Online-Marketing~Marktforschung, Management: Vertrieb und Marketing |
| Text Sprache: | eng |
| Seitenanzahl: | XIV, 272 |
| Verlag: | Kogan Page |
| Länge: | 230 mm |
| Breite: | 157 mm |
| Höhe: | 16 mm |
| Gewicht: | 434 gr |
| Genre: | Importe |
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4.3 ★★★★★
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Product Reviews
★★★★★ 5
Good shine balancer
Fights shine on oily skin almost all day
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Reviewed in the United States on March 24, 2026
★★★★★ 5
Not for me
This in combination with the aloe-ph balancing face wash was not a good fit for my skin. It had me break out with cystic acne. I went back to Hydro Boost and it cleared up in a week. But that’s for my skin. Also, I didn’t care for the consistency of the product.
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Reviewed in the United States on November 29, 2025
★★★★★ 5
A game-changer for oily and combo skin!
Okay, I did not expect to love this toner as much as I do but wow, it completely changed my skin game! The jelly texture feels super luxe and refreshing, and it instantly calms my skin while keeping oil under control all day. My pores look smoother, my skin feels hydrated but not greasy, and it gives that fresh, healthy glow we all want. I’ve been using it morning and night and my complexion has never looked more even. If you have combo or oily skin, this one’s a total gem.
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Reviewed in the United States on October 20, 2025
★★★★★ 5
Tonico
Me gustó mucho, promete lo que dice y tiene buenos ingredientes y es grande
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Reviewed in the United States on April 27, 2026
★★★★★ 5
Gentle, Effective Face Cleanser That Leaves Skin Feeling Fresh
Size: 4.4 Fl Oz (Pack of 1)
I’ve been using this face cleanser for a few weeks, and I’m really happy with the results. It’s gentle on my skin but still does a great job removing dirt, oil, and makeup without leaving any residue or dryness. My skin feels clean, soft, and refreshed after every wash.
The formula lathers nicely and rinses off easily, which makes the whole cleansing routine feel like a treat. I also appreciate that it doesn’t irritate my sensitive skin or cause redness, which some cleansers tend to do. Plus, the subtle scent is pleasant but not overpowering.
Overall, this face cleanser strikes a perfect balance between deep cleansing and moisturizing. It’s become a staple in my skincare routine, and I’d definitely recommend it to anyone looking for a reliable daily cleanser.
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Reviewed in the United States on September 10, 2025