SKU: 5345101043

Grundzüge der Verhaltensökonomie

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Grundzüge der VerhaltensökonomieIn den letzten Jahrzehnten hat die Verhaltenskonomie die Wirtschaftswissenschaften stark verndert. Die Rolle des Menschen in der Wirtschaft wurde neu entdeckt und neu definiert. Menschliches Entscheidungsverhalten wird ebenso neu bewertet, wie die traditionell von konomen angenommene Rationalitt und Kalkulierbarkeit wirtschaftlicher Entscheidungen. Die im vorliegenden Buch beschriebenen psycho sozialen Faktoren bei wirtschaftlichen Entscheidungen

In den letzten Jahrzehnten hat die Verhaltensökonomie die Wirtschaftswissenschaften stark verändert. Die Rolle des Menschen in der Wirtschaft wurde neu entdeckt und neu definiert. Menschliches Entscheidungsverhalten wird ebenso neu bewertet, wie die traditionell von Ökonomen angenommene Rationalität und Kalkulierbarkeit wirtschaftlicher Entscheidungen. Die im vorliegenden Buch beschriebenen psycho-sozialen Faktoren bei wirtschaftlichen Entscheidungen ergänzen entscheidend die traditionelle Herangehensweise der Wirtschaftswissenschaften. Hierfür werden aktuelle Diskussionen und interdisziplinäre Ansätze aus Psychologie, Neurowissenschaften, Soziologie und Kulturwissenschaften einbezogen und vorgestellt. Dadurch wird ein realistischeres Bild menschlichen Verhaltens im Fokus wirtschaftlicher Zusammenhänge erreicht. Ausgewählte, als wesentlich angesehene Theorien der Verhaltensökonomie werden allgemein verständlich erklärt und in den Praxiskontext gestellt. Konkrete Studien und Beispiele erläutern zentrale Konzepte und Anwendungsbereiche.

EAN: 9783110722277
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Erscheinungsjahr: 15.04.2025
Titel der Reihe: De Gruyter Studium##
Autoren: Dittrich, Winand
Seitenzahl/Blattzahl: 250
Abbildungen: 60 col. illustrations, 10 b/w tbl.
Themenüberschrift: BUSINESS & ECONOMICS / Economics / Microeconomics
Keyword: Behavioral Economics; Behavioral economics; Entscheidungstheorie; Industrial and organizational psychology; Managementlehre; Verhaltensökonomie; Wirtschaftspsychologie; decision theory; management
Fachschema: Mikroökonomie~Ökonomik / Mikroökonomik~Verhalten / Wirtschaft, Arbeit, Recht
Fachkategorie: Verhaltensökonomie
Länge: 240 mm
Breite: 170 mm
Höhe: 26 mm
Gewicht: 733 gr
Produktform: Klappenbroschur
Genre: Sozialwissenschaften/Recht/Wirtschaft
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SKU: 5345101043

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jewelrycook
Lake Worth, US
★★★★★ 5
Bouncy, not hard, and good value.
Style: Fetch Balls (Pack of 10), Size: 2.5 inch
Great balls for the ball launcher and not rockhard like some of the solid rubber balls. These have great bounce, and because of the two holes, they make a fun whistling noise as they fly through the air. My dogs love them and they are a good value. By the way, if you throw them too hard, they will go through chain-link and no climb fence because they squish a bit!
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Reviewed in the United States on February 16, 2026
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IT Secure Force
Cuba, US
★★★★★ 5
Excellent dog balls — safe design and very durable
Style: Fetch Balls (Pack of 3), Size: 2.5 inch
These fetch balls from Amazon Basics are fantastic, and my dog absolutely loves them. One of the biggest reasons I prefer these over other brands is the hole that runs through the center of the ball. This is a very important safety feature: if a dog were to accidentally get the ball stuck in the back of the throat, the hole allows air to pass through. That small detail could literally make a life-saving difference. Aside from the safety benefit, they bounce well, are easy to clean, and hold up to a lot of playtime. They’re firm but not rock-hard, and my dog goes crazy for them. Great value, great quality, and a thoughtful design. Highly recommended for dog owners who want a safer alternative to standard solid rubber balls.
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Reviewed in the United States on December 1, 2025
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mike
Houston, US
★★★★★ 5
Great ball for heavy chewers
Style: Assorted Balls (Pack of 3), Size: 2.5 inch
Great toy for my Doberman. She chews through tennis balls in about 15 minutes but these are very durable. She likes to chase them but also just chew on them.
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Reviewed in the United States on April 26, 2026
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Me
Pawtucket, US
★★★★★ 5
Durable
Style: Fetch Balls (Pack of 2), Size: 3 inch
Very bouncy. I like the noise it makes when you throw it. Pretty durable. Good size. Dog loves to play with them. Good material. Easy to use.
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Reviewed in the United States on April 5, 2026
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Susan Cedar
Omaha, US
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My dog loves glowing fetch at night!
Style: Glow Balls (Pack of 3), Size: 2.5 inch
Fantastic. Sturdy. My dog loves them Glow in the dark is great for fetch at night. I keep a flashlight with me because the glow doesn't last really long. But they charge very quickly and are really bright.
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