SKU: 5009946846

B2B Wirkungsmarketing

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B2B WirkungsmarketingZum ersten Mal liefert ein Buch ber B2B Marketing das umfassende Know how, mit dem Sie Ihr B2B Marketing in den Blue Ocean der Einzigartigkeit fhren. Noch nie zuvor wurde traditionelles Marketing Wissen mit den neuen Technologien, Digitalisierung und KI verbunden. Das ist ein echter Gamechanger. Denn es erklrt, wie man B2B Marketing im industriellen Mittelstand zu einem wirkungsmchtigen Wachstumsmotor aufbaut. Es richtet sich an CEOs, Geschftsfhrer,

Zum ersten Mal liefert ein Buch über B2B-Marketing das umfassende Know-how, mit dem Sie Ihr B2B-Marketing in den Blue Ocean der Einzigartigkeit führen. Noch nie zuvor wurde traditionelles Marketing-Wissen mit den neuen Technologien, Digitalisierung und KI verbunden. Das ist ein echter Gamechanger. Denn es erklärt, wie man B2B-Marketing im industriellen Mittelstand zu einem wirkungsmächtigen Wachstumsmotor aufbaut. Es richtet sich an CEOs, Geschäftsführer, Vertriebsleiter und Marketingverantwortliche aus der mittelständischen Industrie. Viele von ihnen sind Ingenieure, Techniker oder MINT-Absolventen, brillante Köpfe in ihren Technologien, aber mit einer gefährlichen Schwäche: Sie unterschätzen die Macht des professionellen Marketings. Dennoch entscheiden sie darüber und lassen ihre Unternehmen mit Pseudomarketing im Mittelmaß tief im Red Ocean der Austauschbarkeit versinken. Mit fatalen Konsequenzen. Für sich selbst. Für uns alle. Vorsicht! Es versteht sich auch als Streitschrift. Denn die Hybris der Ingenieure, ihr Hochmut gegenüber Marketing, schadet nicht nur ihren Firmen, sondern unserer gesamten Volkswirtschaft. Jedes Jahr werden Abermilliarden verwirkt, weil sie als Entscheidungsträger über Marketing befinden und dabei an typischen 22 populären Glaubenssätzen festhalten. Sie glauben, Marketing zu verstehen. Oder halten es für unwichtig. Oder delegieren es von sich weg. Das Buch schmerzt zuweilen, weil es schwerwiegende Denkfehler offenlegt. Doch es sind Heilungsschmerzen. Die sind notwendig, denn sie eröffnen Verantwortlichen den Weg zu verborgenen Marktpotenzialen und gigantischen Wettbewerbsvorteilen. B2B-Wirkungsmarketing ist eine neue (alte) Denkschule im B2B-Marketing. Es ist B2B-Marketing "Made in Germany." Fundiert, analytisch, genau, klar!

EAN: 9783848259298
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Auflage: 1. Auflage, 25001
Erscheinungsjahr: 25.05.2025
Redaktion: Halfar, Georg
Auflage/Ausgabe: 1. Auflage
Seitenzahl/Blattzahl: 608
Keyword: B2B Marketing; Industrie-Kommunikation; Leadgenerierung im B2B; Online Marketing Mittelstand; Vertriebsstrategie Mittelstand
Länge: 226 mm
Breite: 175 mm
Höhe: 41 mm
Gewicht: 1209 gr
Produktform: Gebunden
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SKU: 5009946846

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book5eater
Natrona Heights, US
★★★★★ 5
Riveting, believable, depressing
Format: Kindle
Anyone who studies business recognizes the evolution. At the start, employees are comrades and customer's are wooed. Beyond a certain size, employees become line times and customers become commodities.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 23, 2026
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Danielle Baum
Draper, US
★★★★★ 5
Fantastic series by a creative artist
Format: Paperback
Amulet, a graphic novel by Kazu Kibuishi ( , ), is geared towards the 9-12 age group. However, the novel will captivate anyone that begins to read it as they are swept along a moving story with beautiful illustrations. Our young heroine Emily witnesses the death of her father in the opening pages of this novel. Emily, her mother, and her brother Nevin move into the home of their missing great grandfather. There are secrets lurking within the house, one that soon ensnares Emily's mom. She's dragged from the basement by a tentacle through an open door and Emily and Nevin must go on a rescue mission to another world. This story captivates the reader from the beginning. The reader is compelled to feel for the characters of the story, from Emily witnessing the death of her father to watching her mom being dragged away by some unknown creature. Although this is only the first part of the series the reader gets a true sense of the characters, their feelings, and their emotions and is left hanging at the end of this book and wanting more. What really sells the story are the illustrations as they capture and convey the moods of the characters and their surroundings. The drawings have a light airy quality to them, with a simple, but moody, color palette to show off the extensive use of shadows to convey emotions of the character in graphic detail. The reader is never left wanting or wondering what the characters are thinking, the colors clearly display what they feel--the age of the great-grandfather is written into the lines on his face, the fear and courage of Emily as she seeks to save her what's left of her family. As the story progresses a darker palette is used and we are left wanting the lighter colors to return. Something unique about the drawings is that when the story first begins the characters almost look undefined. While we can read their emotions they are merely shapes on a page. However, as the story progresses they gain more depth and emotion. This novel is a must read. A strong young heroine, with monsters and robots as well, enough to keep any crowd entertained. The moving illustrations and compelling story make this a great read and the book is highly recommended for all ages.
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Reviewed in the United States on April 6, 2011
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linda l
Dallas, US
★★★★★ 5
A great book
Format: Paperback
My grandson loves these novels. He's 9 and I've purchased the 7th now 2 to go
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Reviewed in the United States on April 14, 2026
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Mena D
Louisville, US
★★★★★ 5
A Magical Start to an Epic Series
Format: Paperback
I read Amulet: The Stonekeeper with my class, and the students couldn’t get enough of it! The artwork is absolutely stunning, and the story grabbed their attention right away. Even reluctant readers were eager to see what happened next. The mix of fantasy, adventure, and relatable characters makes it the perfect series to hook middle-grade readers. As soon as we finished, they were already asking for the next book in the series!
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Reviewed in the United States on September 17, 2025
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Ash
Pawtucket, US
★★★★★ 4
I thought of it as a fantastical family adventure. Great artwork Wonderful Story
Format: Kindle
First thought You killed someone in the first few pages of a kids book! Wait Disney movies kill people off too. Okay, shock over. I likes how the mother helped keep the kids upbeat when the moved into the old home and had to clean it and on the way there she was understanding of their feelings and was encouraging them to like their new home. Even encouraging Emily to learn more about her great grandfather. Just not be like him. Emily was super brave for a kid who watched her father die and her mother get snatched by a monster. She took responsibility of her brother and the amulet and decided to help save her mother and the world that they were in. I liked the Emily has choices not just that she has to do something because she was given the amulet but she had the choice to. She also had the choice to seriously hurt someone but she made the choice to let him live even though he wasn't the nicest of beings. I like that she lets her younger brother help out and notices when he might be better suited for the situation because of his past favorite past time ( like my son, most kids and some adults...its gaming) The story was great. A little dark but you get the whole light at the end of the tunnel feeling. That the characters will achieve what the set out to do. I also enjoyed the whole family thing. The illustrations were wonderful. I even slowed down and went back to look at the artwork. I look forward to reading this series and being able to talk about it with my son. It was a great start to a fantastical adventure. Now that I think about it I'd recommend this to kids around middle grade but like I said my son has been reading the series for awhile so, maybe use caution it does have monsters and evil doers and its a little dark but not so much that I wouldn't say you shouldn't read this with a younger kid. I'm actually thinking about starting it with my youngest soon. Great characters, Wonderful story and artwork, a quick read ( at least for me, an adult), fantastical adventure. I'll continue to recommend it to others and look forward to reading it with my youngest and continuing the series.
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Reviewed in the United States on January 30, 2015

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